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AAMI Royal Baby
siobhan Joffe
Crash Index
Client
AAMI
Location
AUS
Insight
Over 1,000 Australian lives are lost on our roads every year due to motor incidents. Whilst this number has seen some improvement in recent years, road safety remains a huge problem.
Idea
To drive the conversation around road safety, we helped AAMI, Australia’s largest national insurance brand, create a national campaign to educate Australia on how to stay safe on the road and what to look out for.
Recognition
2020 Mumbrella Award for 'Data-Driven Marketing'
Execution
We tapped into AAMI's comprehensive claims data to identify Australia's most dangerous roads, crash times, causes and crash types.
We then used the data to create geo-targeted Spotify ads, warning Aussies when they were approaching a crash hotspot.
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