AAMI Royal Baby

Hello there!

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I’m Siobhan, an award-winning creative from Australia, now based in Amsterdam.

 

As an avid reader, dramatic storyteller, and life-long lover of alliteration, copywriting just felt like a natural fit. 

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I began my career at Ogilvy Melbourne, working across international clients like Mondelez and national favourites like AAMI, one of the largest insurers in the country. After four years at at a global network I tried my hand at an independent agency, The Royals. There I added my creative flair to brands like Wild Secrets, Australia's biggest online retailer for adult toys, Australian Super and DON Smallgoods.

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At The Royals, I helped lead the charge to create a more equal industry, creating the Pledge for 50 initiative, an agency-wide commitment to work with more women directors and freelancers.

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In my 5+ years in the industry, I've created major campaigns that aim to push against the expected- the most recent of which receiving international recognition in the 2023 award shows.

Excitingly, I was also recently a finalist for the 2023 B&T Women in Media awards.

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I love that I get to use creativity to solve problems and influence change for the better. I also love to present- whether it's pitching for new business or presenting work I'm proud of. Give me an audience and I'll sing. Literally.
 

There's so much more I want to share (like my experience as being a mentor with the Aunties) but I'll leave the rest for when we chat in person.
 

I am currently open to opportunities! Send me a message.
 

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