siobhan Joffe

Pinch a Pint

Client

The Heineken Experience

Location

Amsterdam

This brief for The Heineken Experience was part of a Young Dogs competition.

Problem

Dutch locals see The Heineken Experience as a tourist trap.

Insight

People have a cheeky habit of stealing pint glasses

Idea

Let’s flip the perception, challenging locals to steal their way into the Heineken Experience.

We’ll create the first Heineken pint glass designed to be stolen.

Execution

We'll distribute the limited edition pint glasses to brown bars across the Netherlands, inviting locals to steal their way to the Heineken Experience.

Accompanying coasters and posters will encourage local pub attendees to pinch the glass in exchange for a free ticket to The Heineken Experience.