Siobhan joffe

The Public Diagnosis

Client

The Brain Cancer Centre

Location

Melbourne

Insight

Every five hours, an Australian is diagnosed with brain cancer. Almost 80% won’t survive five years after diagnosis.

Idea

This deadly diagnosis is given to patients in private.

To raise awareness of the terminal reality of brain cancer, we turned this painfully private moment of diagnosis, pubic, for all of Australia to see.

Execution

When Lachie was diagnosed with brain cancer, his mum burst into tears. She recalls that he turned to her and said "Jeez mum. We could swim out of here in your tears"

Working with The Brain Cancer Centre, FINCH company and Amy, we created 'Room of Tears', a short film that encapsulates Amy's experience of her son's terminal diagnosis.

Recognition

D&AD AWARDS 2024
Documentary Film, shortlist.

SPIKES 2024

Film Craft, Editing, Silver

LIA 2024

Health & Wellness Craft, Music Adaption, Gold.

Health & Wellness Craft, Direction, Silver.

Health & Wellness Craft, Editing, Bronze.

ADFEST (LOTUS AWARDS) 2024

Film Craft, Use of Music, Silver

Film Craft, Directing, Bronze

Film Craft, Production Design, Finalist

Film Craft, Editing, Finalist